Privacy Statement

I. General

This Privacy Statement outlines the information Dairy Farmers of Canada (“DFC”) may collect and how we may use that information. This Privacy Statement applies only to DFC websites that are intended for use by residents of Canada. 

By using our website (the "Site"), you signify your consent to the terms of our Privacy Policy. If you do not agree with any terms of this Privacy Policy, please do not use this Site or submit any personal information to us, or use the preference tools we provide to adjust your settings. This Privacy Policy also describes certain choices you have on how we use your personal information. 

We reserve the right to modify this Privacy Policy at any time. We will reflect any such modifications to this Privacy Policy on our Site. We suggest that you periodically consult this Privacy Policy. Your continued use of the Site after any such changes constitutes your acceptance of this Privacy Policy, as revised.

II. Personally-Identifiable Information

DFC will only collect personally identifiable information about you (such as your name, address, telephone number, date of birth, e-mail address or payment information such as credit card number) (“Personal Information”) if you provide it to us voluntarily. You can choose not to provide us with such information although this may sometimes affect your ability to purchase products on our online store or to participate in certain promotions, including offers of products samples or information or the sending of messages through some of our websites or interactive advertisements. It may also affect your ability to participate in DFC’s educational programs. 

III. Use of Personally-Identifiable Information

DFC may collect and use your Personal Information to help us better understand your needs and how we may improve the products and services that we offer you, respond to your inquiries, supply you with requested products or services, send you informational or promotional communication, contact you, carry out other purposes that are disclosed to you and to which you consent, and carry out any other purpose permitted or required by law. Your Personal Information may be shared with agents or contractors of DFC in connection with services that these individuals or entities perform for DFC. 

Otherwise, DFC will not disclose your Personal Information to others without your consent. The information and promotions in DFC’s websites are directed at residents of Canada and are valid only in Canada unless otherwise indicated on the website. We may sometimes request that you verify you live in Canada so we can be assured that the response or information we provide to you is appropriate for your country of residence. There are circumstances where the use of Personal Information may be justified or permitted, or where DFC is obliged to disclose such information, including where DFC is required by law, order or requirement of a court, administrative agency or other government tribunal; to protect the rights, privacy safety or property of others; or where the information is public. 

DFC endeavors to ensure that any Personal Information provided to us is kept accurate, current and complete for the purposes for which the information is used. DFC keeps such information only as long as it is required and we destroy, delete or convert such information into an anonymous form when it is no longer required. 

IV. Consent

Consent of an individual is required for the collection, use or disclosure of Personal Information, except where consent is not required by privacy legislation.

DFC will only ask for information about the individual that DFC needs and will only ask for it when DFC needs it. When DFC asks the individual for the information, DFC will explain to the individual why DFC needs it and what DFC is going to do with it. Depending upon the way in which the information is collected, this shall be done orally or in writing.
 
Consent may be obtained in any one of the following ways:

• An application form. By completing and signing the form in writing or electronically, the individual is giving consent to the collection and the specified uses;
• By checking a check off box; or
• Consent may be given orally when information is collected in person or over the telephone.

V. Children

If you are under the age of majority in your province or territory of residence, please be sure to ask your parents or other responsible adult for permission before providing any Personal Information to us.

VI. Educational Programs

DFC recognizes the need to provide additional privacy protection for children who use our educational programs.

If you are under the age of 13 and participating in an educational program, you are not required to provide us with Personal Information. Students register for these programs through class code and ID, both of which are provided by the teacher. Students provide their first name only to facilitate student engagement and class management for the instructor.

If you are 13 years of age or older and participating in an educational program for middle and high school grades, you may be asked to provide DFC with Personal Information such as name, email address and phone number. This is for program specific purposes and optional. This information will be deleted at the end of the school year. DFC does not use any of its programs to market or advertise to children.

VII. Security

The security of your Personal Information is important to us. We help protect your Personal Information in our control by maintaining physical, organizational and technological safeguards. Personal Information may be accessed by persons within our organization who require such access to carry out the purposes described in this Privacy Policy, or such other purposes as permitted or required by law. Agents or contractors of DFC who have access to your Personal Information in connection with providing services for DFC are required to keep the information confidential and are not permitted to use such information for any other purpose.

We retain Personal Information that we collect only as long as necessary for the purposes for which it was collected or to meet legal requirements. We destroy Personal Information when it is no longer needed for such purposes.

It is important to understand that no security measures are absolute. We cannot guarantee the safety of any information you provide to us.

VIII. Non-personally Identifiable Information Collected Automatically

We may collect information about you that is not personally-identifiable such as the type of Internet browser or computer operating system you are using and the domain name of the website from which you linked to our site. In addition, when you view one of our websites, we may store some information on your computer in the form of a "cookie" or similar file. Cookies allow us to tailor a website or promotion to better match your interests or preferences.

We are also using the Google Analytics Advertising feature « Google Analytics Demographics and Interest Reporting » in order to use non-personally identifiable demographic and interests data about our users collected through Google advertising products. We use this feature and this non-personally identifiable information to better tailor the content of our website to our users. At no time this non-personally identifiable information collected through the Google Analytics Advertising feature « Google Analytics Demographics and Interest Reporting » will be merged by us with Personal Information unless you have expressly provided your consent in this respect.
 
You can opt-out of the Google Analytics Advertising feature « Google Analytics Demographics and Interest Reporting » by visiting Google’s Ads Settings. Most Internet browsers also enable you to erase cookies from your computer hard drive, block all cookies, or receive a warning before a cookie is stored. You may also set preferences regarding collection of cookies and/or tracking directly on your device. Please refer to your browser or device instructions or help screen to learn more about these functions.

We use cookies on our website to enhance your browsing experience and provide personalized content. By continuing to use our website, you consent to the use of cookies as described in our cookie collection policy

IX. Accessing and Correcting your Personal Information

You have a right to access your Personal Information and to request a correction to it if you believe it is inaccurate. If you have submitted Personal Information and would like to have access to it, or if you would like to have it corrected, please contact us using the contact information provided below. We may require you verify your identity before allowing you to access your Personal Information.

X. Contact Information

Please contact us at privacy@dfc-plc.ca (addressed in the subject line to our "Chief Privacy Officer") if you have any questions about this Privacy Statement or any Personal Information we may have concerning you, or if you would like us to delete any Personal Information we may have concerning you.

AMENDMENTS

DFC reserves the right to revise this Privacy Statement at any time subject to applicable law.